The operator behind the operators

World Champions. Special Mission Units. $65bn+ Hedge Funds.
When failure isn't an option, they call James A. King.

James lives the standards he installs.

From special operations selection to leading performance programs inside Tier One Special Mission Units.

Designed, built and led trading teams that delivered $2bn+ net profit and 4,000% risk-adjusted returns.

Coached athletes that have delivered Champions Leagues, Majors, Olympic Gold, and World Championships.

Performance across arenas
Thought leadership and frameworks

James doesn't visit the elite. He builds it.

Performance architecture forged in the most unforgiving arenas:

From the kill house to the cock-pit.

World titles to Olympic Gold.

The trading floor to the boardroom.

Different worlds. One system.

King walked the walk - then built the system.

Number one Bestselling author of Accelerating Excellence.

Delivered case studies at Oxford, Harvard, MIT, and Princeton.

Featured on Sky Sports, TEDx, and Men's Health.

First-Class BSc & MSc in Performance Psychology, University of Edinburgh.

Performance across arenas

Category Five in human form.

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